Brand Identity for Avocia

Créer une image forte, tech & humaine pour une legaltech au service de l’accès au droit.

Deliverables

🎯 A clear, reassuring, and modern art direction
🧠 A visual identity aligned with values of transparency and innovation
📊 Impactful presentation templates to persuade partners & investors
📎 A full branding system designed for web, brand, and communication tools

Who is Avocia?

Avocia is an innovative marketplace innovative marketplace dedicated to reselling qualified legal leads to lawyers. Through smart client demand processing, the platform delivers “hot” leads with high conversion potential.

Their mission: to make legal services more accessible and transparent for everyone, while allowing lawyers to focus on what truly matters — their clients.

The challenge? To develop a modern, trustworthy, and human brand identity— one that sits at the intersection of technology and trust, reflecting Avocia’s ambition and impact.

Objectives

Create a strong, memorable visual identity. et mémorable
Convey Avocia’s core values: clarity, reliability, accessibility.
Support the launch and fundraising phase (PIE) with professional visuals.
Position Avocia as a credible and accessible legaltech player.

Ma mission : Un branding complet & stratégique

🎨 Global Visual Identity

Creation of a clean, tech-inspired graphic universe, centered on simplicity and transparency.

💡 Deliverables Included:

2 logos (main + sub-brand)
1 favicon
A harmonious color palette
Modern, readable typefaces
Inspirational moodboard
Slide deck template for the PIE pitch

👉 Every element was designed to reflect the human and digital dimensions of the brand, inspire trust in users, and persuade partner lawyers.

Outils & Compétences mobilisées

Canva (moodboard, slides, mockups)
Adobe Illustrator & Photoshop (logos, palette, favicon)

A strong identity in service of access to justice.
✨ Big thanks to Avocia for their trust and commitment.