👋 About Me

A strategic, creative approach rooted in the reality of the web.

I'm Bertille Lambert, a freelance digital marketer, passionate about communication, la tech and everything that helps build an authentic connection between a brand and its audience..

What do I love most?
Understanding how algorithms work,, getting into the mindset of a search engine to optimize a website, analyzing web and social media trends, and crafting tailor-made strategies..
No “buzz for the sake of buzz” here — just depth, consistency, and value..

Je suis convaincue qu’on peut être visible sur internet sans être le plus bruyant ou le plus extraverti.

What really works is:

A strategy aligned with the brand’s vision,
High-value content for the audience,
une vraie compréhension des plateformes et des comportements utilisateurs.

Mon rôle : vous aider à bâtir une visibilité durable, à travers des actions concrètes, mesurables et adaptées à votre univers.

I studied International Hospitality Management at the École Hôtelière de Lausanne. At first glance, it might seem far from digital marketing… but that’s actually where it all started. That path helped me develop a
À première vue, ça peut sembler loin du marketing digital… mais c’est justement là que tout a commencé. Ce parcours m’a permis de développer une strong sensitivity to customer experience,both offline and online.

It’s this empathy for the user that naturally led me to digital communication,with the desire to create intuitive, immersive, and enriching online experiences..

Over the course of various projects, I’ve worked on:

Projects focusing on Web and SEO to improve the online presence of small and medium-sized businesses,
des Content strategies to inform, engage, and convert on Instagram, LinkedIn, and blogs,
du Copywriting to strengthen my clients’ expert image,
and the creation of diverse content (visuals, articles, scripts…) across industries like law, healthcare, wellness, and hospitality..

What’s Next?

Got an idea? A digital marketing need?
I’d be happy to chat with you — whether it’s for a one-off project or a long-term collaboration.