Moderniser l’image d’un cabinet dentaire

As part of the launch and structuring of their digital presence, I supported Rodde & Associés, a dental practice based in Luxembourg, with a comprehensive mission focused on communication strategy and online visibility.

Objectives

Define a consistent and professional brand identity
Strengthen their positioning as accessible and modern dental experts
Develop an effective organic search (SEO) strategy
Launch a reassuring and engaging Instagram showcase account
Create an SEO-optimized blog to enhance organic visibility

Key results

📈 +40% organic traffic to the website in just 3 months
📱 Launched a professional Instagram account, with a clean visual identity and regular educational content
🖥️ Optimized the Google My Business profile with updated local information (opening hours, photos, services)
✍️ Created SEO-optimized blog content, targeting key queries such as “dental emergency Luxembourg” or “pain-free dental care”

Qui est Rodde & Associés ?

Launched in late 2024 in Luxembourg, Rodde & Associés is a dental practice bringing together a team of practitioners with complementary expertise: implantology, orthodontics, cosmetic dentistry, and preventive care. Their goal: provide excellent dental care in a modern, reassuring environment.

They approached me to strengthen their online image, professionalize their communication, and lay the foundations for a sustainable digital strategy.

📲 Instagram: A Trust-Building Digital Showcase

🎨 Instagram Mockups & Visual Identity

Developed a consistent visual style aligned with the practice’s brand identity: soft colors, legible fonts, and a calm, welcoming aesthetic.
Validated with the client through a moodboard and custom templates.

📚 High-Value Educational Content

Implemented fixed content formats:

“Minute Info”: educational carousels on oral health
Practice insights: team introductions, equipment highlights
“Did You Know?”: accessible and engaging infographics
Calls to action (CTAs): appointment booking, interactive stories, blog article links

Example of a “Minute Info” carousel post:

✍️ SEO & contenu web : une stratégie organique sur le long terme

To strengthen the practice’s visibility in search results, we:

Audited the existing website to identify SEO opportunities
Wrote thematic blog articles optimized for targeted keywords: dental implants, teeth whitening, preventive care…
Integrated internal links and structured tags to enhance natural referencing
Proposed a 3-month editorial strategy, including a content calendar, optimized titles, and varied formats (FAQs, practical guides, testimonials)

📅 A Streamlined and Collaborative Workflow

To ensure clear, responsive, and organized communication, I implemented a transparent project tracking system via Notion, shared with the practice’s team. This custom dashboard allowed for:

Multi-week content planning using a visual editorial calendar
A content approval board (status, visuals, captions, links, formats) to simplify back-and-forth exchanges
A shared resource library with visuals, mockups, moodboard, personas, and brand assets
Monthly summary reports (KPIs, engagement, traffic) to adjust the strategy in real time

👉 A clear and professional workflow—ideal for teams seeking to save time while maintaining a consistent and effective online presence.

Outils & Compétences mobilisées

Canva: moodboards, Instagram templates, presentation slides
Adobe Illustrator & Photoshop (logos, palette, favicon)
Notion: project organization, client dashboard, editorial planning
SEO Tools: keyword analysis, technical audit, Ubersuggest
Web Writing: storytelling, professional tone, UX-focused approach

Thanks to this collaboration, Rodde & Associés now has a strong and professional digital presence aligned with their values. The practice is perceived as a trusted local leader—expert, approachable, and modern.